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BrightonSEO April 2014 Takeways

A few days ago I had a chance to attended yet another #BrightonSEO, where I saw many talented speakers sharing their SEO insights/tips and tools. Below are some points gathered from a few sessions I went to.

Malcolm Coles ‘How I earned loads of links by ignoring SEO’– its titles however controversial for us SEOs made perfect sense having heard Malcolm’s point of view or I shall rather say experience with link building.
1. Earn links when going viral after releasing some low cost (based on open source code) games. The game ‘Where is Damascus’ has got picked up and shared by such authoritative sites such as Independent or New York Times. Another great piece of content created by Malcolm- a quiz ‘How much are you hated by Daily Mail’ got also naturally shared due to its controversiality and hence popularity.
2. 'High jack the news’ – use hot news to your advantage. This shows that an interesting content triggering people’s emotions get discovered and shared naturally…
3. Adjust co…

BrightonSEO 2016 Videos, Presentations & Slides

Yet another #BrightonSEO conference has ended. Many thanks to Woorank for my free ticket :-) and for the below drawing (you had to choose 3 balls with key-words for Woorank to draw it :-)
The sessions I attended:
Nichola Stott - SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
1. Young generation (Generation Z) expects to get a cool product, whereas older generation still cares very much about a cool experience, focus on your products, since generation Z will become 40% of all customers by 2020!
2. She recommended a presentation of Paul Haahr (Google engineer) to learnHow Google works & Ilya Gregorik 'Preconnect, prefetch, prerender...'to get some best practice for optimisation :-)
3. Nichola reminded how important are:
-  page speed (use Google Speed Tool to check your site uploading time)
-  all device accessibility (go for responsive design & AMP-accelerated mobile pages project)
-  and direct to object (did you know that 75% of Buzzfeed v…

Responive Design and SEO- how bad or good it really is?

Responsive design is a way of building mobile websites serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. Ultimately it is one site for every screen, regardless if you shrink your browser or switch devices you will see the same version of the website. 

Google and responsive design
In June 2012 Google stated in their guidelines for mobile SEO that responsive design is their preferred method of building mobile sites. However, there are quite a few arguments working against responsive design when thinking about SEO of pages created that way.
Sure responsive design is great because the website appears on all portable devices exactly in the same way as on a desktop and because it is displayed on the  same URL on all devices all the links go to that one URL.
However with Google being able to understand which site should appear on a certain device regardless of the URL structure (thanks to the introduction of switchboard tags) the only …