15 Apr 2014

BrightonSEO 2014 Timetable





Conference Timetable
TimesDome Concert HallCorn ExchangeStudio Theatre
09:00Doors Open
10:00KeynoteInternationalCrawls
Malcolm Coles - How I earned loads of links by ignoring SEOKate Dreyer - The Global Site Migration Monster - A Case StudyTony King - Breaking Bad SEO - The Science of Crawl Space
Damian Koblintz - Beyond the Hreflang Tag -Dawn Anderson - 'Crawl Optimisation For Maximum Impact
Gemma Birch - Facebook Who? The Lesser-Known World of Social MediaBastian Grimm - The Need for Speed: How to make your website REALLY fast!
11:00Break
11:30EarnedDataTechnical Moderated by Daniel Bianchi
Stacey Cavanagh - The Habits that Land you LinksDara Fitzgerald - The State of Universal AnalyticsPete Handley -  SEO Auditing Checklists & Processes
Vicke Cheung - Tips for Designing Great ContentDr David Sewell - Google as predator: the evolution of searchJon Earnshaw - Ecosystems in the age of semantic search
Patrick Hathaway - Cool Shit You Can Do With WordPressAmmon Johns - Value Your Data - Knowledge is PowerKunle Campbell - Hummingbird-Proof eCommerce SEO Planning
Dixon Jones - Do links still matter in 2014Mat Morrison - Datanoodling for fun and profitLukasz Zelezny - Track you keywords position like a boss
13:00Lunch
13:15
Panel Debate Moderated by Nichola Stott
The Reality of SEO - Panel Featuring Fili Wiese, Kaspar Szymanski; Paul Madden

14:30SERPsLinks Moderated by Sam NobleFuture Moderated by Daniel Peden
Rob Bucci - SERP driven case study
Carolyn Jones - Link prospecting: step away from the search engine
Rich Kirk - SEO in the bigger picture
Andrew Isidoro - Hacking the Knowledge GraphRebecca Lee - Tried and Tested PR Hacks For Awesome Content MarketingMatt Roberts - SEO for Brands in 2014
Tim Grice - Engagement & Brand Awareness as Ranking SignalsMatthew Barby - Harnessing the Power of InfluencersMcKenna Sweazey - Do we still need an ‘SEO Agency?
Adrian Durow - Think Eyes... Not Just KeywordsJames Owen - What I have Learnt From Building A Bot To Crawl The WebJose Truchado - Is responsive the solution to all our mobile problems
16:00Break
16:30Lightning TalksContentProductivity
Pete Campbell - Native Advertising: The Secret Weapon of Content MarketingJulia Ogden - How journalistic principles will shape the digital marketing of tomorrowMatt Fielding - How to Deliver Cheap (Not Nasty) SEO
Ali White - Make more money by integrating your dataMatt Evans - Using Content For Direct ResponseNed Poulter - Automate Your Way to Productivity
Shaun Russell - Competitive Intelligence - How to steal your competitor's lunchAnne Ratigan - Why Blogging Still MattersJames Agate - Creating processes and a distributed team
Tony Dimmock - Pre-Qualifying and Winning New ClientsMike Essex - The Content Marketing Blueprint For Boring IndustriesNeha Gupta - Why do people Mechanical Turk?
Nick Garner - You are what Google says you are
David Whatley -  Local Listing Optimisation
Danny Richman - Helping Online Businesses at the Prince's Trust
18:00After Party

17 Jan 2014

What is and how to get on Google Knowledge Graph?




Google’s Knowledge Graph is a “massive graph of real-world things and their connections to bring more meaningful results.” In essence the graph search enhances the search engine results with semantic and conversational search information to provide meaningful results for the searcher. Knowledge Graph has been designed to answer users’ queries without a need to go to some websites for answers. It also helps discover existence of certain things and summarise relevant facts about those things. It helps us to do sightseeing (when showing interesting places to see displayed as a carousel, below our query) :


or plan our free time (e.g. live cinema listing):


Or get quick flight info:


Altogether there are around 16 different types of Google Knowledge Graph

As with lots of aspects of Google, there are no sure-fire ways to appear in Google’s Knowledge Graph. However, there are several ways we can help influence its chances of doing so.

How Google determines the entities for people, places and things?

1. It looks like Google pulls out the information from Freebase - a huge community curated structured database of well-known people, places and things.

On March 3, 2007, Metaweb publicly announced Freebase, described by the company as "an open shared database of the world's knowledge," and "a massive, collaboratively edited database of cross-linked data." [Wikipedia].

It contains around 40 million entities and 1 billion facts and it is still growing. So check out if your company has been listed there and if not makes sure you will get there soon.

2.Secondly make sure your website uses schema mark up in order to improve the displayed search results. You can mark up creative work, events, organisations, people, places, products or properties. Use mark-up helper if you need assistance. Test your mark-up in Google Testing Tool.

Schema allows Google to link data into linked graphs of structured data, understand them better and display some of them in SERPs.

In order to further reassure Google your identity can always utilise ‘sameAs’ property this can be used for both people and organisations. ‘SameAs’ has been proposed to improve and clarify schame.org handling identity issues where many various websites provided information about the same real world entity.

To avoid identity issues simply place ’sameAs’ property on your website referencing another place stating your identity (Freebase, Wikipedia, Google+ etc.)

3. Make sure you use Google+ which has been associated with you ( when placing rel=’author’ on your blog) or your company (when placing rel=’publisher’ on your company website) to allow Google to see yet another way of self-identification. You will need Google+ in order to sign up at Freebase anyway.

4. Have informative Wikipedia entry about your company to aid all the above described entries and make Google recognise you as a trustworthy entity. 

* Many thanks to +Krystian Szastok and +Andrew Isidoro for giving me inspiration when writing this post.



14 Jan 2014

50+ Ways to Increase the Domain Authority of Your Site [Infographic]

Source: techtage.com/

20 Dec 2013

E-Commerce Checkout - Consumer Psychology Infographic

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