Although it has been exactly a month since BrightonSEO I decided to share with you my favourite takeaways from BrightonSEO. It is an awesome free SEO conference in a beautiful city, so if you haven't attended yet try to do that next time because it is well worth it!
· Paul said that every link we build brings a risk. We need to accept that any link we build to impact the search results in our favour is un-natural, and therefore un-ethical.
Speed up your SEO tasks using SEOTools for Excel from Neil Bosma
to your robots.txt to arm yourself against negative SEO
Find out more about negative SEO from a fantastic infographic about testing negative SEO.