#BrightonSEO 2018 is just around the corner as it starts at 10:00 on 27/04/2018.
There is a tonne of very interesting talks to choose from held in 6-7 different locations,
so you better read the agenda to choose the speakers and presentations of interest to you and your
everyday SEO activities:
Photo Credit: www.footprintdigital.co.uk
PART I - April 27, 10:00 AM - 11:15 AM
so you better read the agenda to choose the speakers and presentations of interest to you and your
everyday SEO activities:
Photo Credit: www.footprintdigital.co.uk |
1. Content - Auditorium 1
Marcus Tober - Out with the Old, in with the Niche: Content for the Moments That Matter
Eleni Cashell - How to Unleash The Power Of Unique Content
Steve Rayson & Giles Palmer - How Metrics and Data Drive Content Effectiveness
2. Tech SEO - Auditorium 2
Tom Pool - Command Line Hacks For SEO
Tom Anthony - Diving into HTTP/2 - a Guide for SEO
Emily Mace - Diagnosing Common Hreflang tag issues on page and in sitemaps
3. E-commerce - Syndicate 1&2
Vlassios Rizopoulos - What a search engine can teach you about product sitemaps Katherine Khoo - Selling on other Search Engines
Raj Nijjer - 10 Things Your Customers Hate About You
4. Machine Learning - Syndicate 3&4
Chris Liversidge - Using Machine Learning Technology to Build Audience-Led Analytics
François Goube - Beyond Technical SEO, How to deal with Rankbrain and AI in SEO
George Karapalidis - Using machine learning to predict keyword revenue
5. Facebook
David Whatley - Facebook Location Structures for Multi-location Brands
Marie Page - Harnessing the Power of Facebook Groups
Gavin Bell - Amplify your content with Facebook ads
6. Agency
Peter Watson-Wailes - A New Era for the Digital Agency
Charlie Whitworth - Dealing With Tricky Development Resource
7. International SEO
Anna Milburn - Merging Translation and SEO to drive global success
PART II - April 27, 11:45 AM - 13:00 PM
1. Onsite - Auditorium 1
Fili Wiese - Optimizing for Search Bots
Alexis K Sanders - Advanced and Practical Structured Data with Schema.org
Sam Marsden - Cut the Crap: Running Content Audits with Crawlers
2. Mobile First - Auditorium 2
Charo Paredes-Ortiz - App Marketing Case Studies
3. Eneterprise - Syndicate 1&2
Steph Vickers - Turning the oil tanker – keeping abreast of monster sites
Bill Sebald - How to tighten up your SEO on large websites
Rachel Costello - The Toughest Battles in SEO are Internal: How to Prioritise &Demonstrate Value
4. Grey - Syndicate 3&4
Kaspar Szymanski - Understanding Google Penalties by ex-Googler
Craig Campbell - Risks and Rewards of PBNs
Chelsea Blacker - The Wild-west of ASO
5. PPC
Daniel Moore - The hidden potential of brand PPC
Duane Brown - Competitor Bidding: The Halo Effect
Jeroen Maljers - Hidden Messages: The Psychology Behind PPC & SEO
6. Experimental
David Lockie - Blockchain, Digital Marketing, Disruption
Nicola Bullock - Meaningful SEO Reporting Insights without Google Analytics
Danny Richman - How to increase conversions and rankings using the Limbic Map of the brain
7. International Social
Daiana Damacus - Avoiding a Traffic Jam Between Your Website and Social Media
LUNCH BREAK 13:00-14:30
PART III - April 27, 14:30 AM - 15:45 PM
LUNCH BREAK 13:00-14:30
1. Link Building - Auditorium 1
Greg Gifford - Link Building at a granular level
Laura Hogan - Big Links for £0
Marie Turner - Effective Ecommerce Link Building
2. SERPs - Auditorium 2
Rob Bucci - Featured snippets: From then to now, volatility, and voice search
Sam Robson - From Black Friday to iPhones - how to rank for big terms on big days
Jason Barnard - A Universal Strategy for Answer Engine Optimisation
3. Influencer Marketing - Syndicate 1&2
Hannah Butcher - How to Win Friends and Influence... Influencers
Corinne Card - Digital PR on a budget: How to get awesome press links for SMEs
4. Site Speed - Syndicate 3&4
Bastian Grimm - Web Performance Madness: Critical Rendering Path Optimization
Maria Camanes Fores - Site Speed for in-house marketers: creating a culture of performance Nichola Stott - Speed metrics in context of the UK Top 5,000 websites
5. Paid Search
Arianne Donoghue - The PPC Automation Revolution is Coming
Ryan Bertollini - Combining PPC and SEO strategies to improve CPC averages and save money with your ad budget
Chris Rowett - Supercharging Google Shopping
6. In House
Rachel Finch - Survival 101: Rules for making it as a brands only digital marketer
Taneth Evans - SEO for subscriptions: Flexible Sampling: now, then and next
7. International Search
Jitka Jizerova - Search Beyond Google: The Other Search Engines
PART IV - April 27, 16:00 AM - 17:00 PM
1. Advanced Keyword Research - Auditorium 1
Anna Corbett - How to identify search intent
Stephan Spencer - Perfect Keyword Strategy
Pat Reinhart & Tom Smits - How to do ecommerce keyword research at huge scale
2. Reporting - Auditorium 2
Stephen Kenwright - How to report on SEO in 2018
Anna Lewis - Top GA customisations everyone should be using
Dana DiTomaso - The Math Behind Effective Reporting
3. Reputation - Syndicate 1&2
Ade Lewis - Why Brand Signals Are Replacing Authority
Ade Lewis - Why Brand Signals Are Replacing Authority
Ross Tavendale - Killing Giants - How to Compete with Big Brands in the SERPs
Julia Logan - Preemptive Reputation Management
4. Strategy - Syndicate 3&4
Georgina Park - How to plan a marketing strategy from scratch
Georgina Park - How to plan a marketing strategy from scratch
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