Every year we think what will be the best for our clients when preparing their SEO strategy for the first few months of new year...I already wrote in one of my previous posts what do I think SEO predictions for 2013 will be like, nonetheless looking closely at some of the accounts I manage I need to reiterate some of these points here.
1. Local SEO!
Look how local can impact your business. Build content rich information for every location/ area you serve (that way you will be also able to create keyword rich location URLs). If you need an inspiration go to ABC Self Store their location pages are absolutely spot on and contain loads of useful information not only in a text version....
Once you have all your pages up and running pay a special attention to placing them on Google Places and getting reviews for them!
2. Reviews, Reviews, Reviews!
Everybody knows how important these are...need an example of a place which 'overtakes' more local businesses only because it does contain more reviews?
Type in Google 'Italian restaurants W2' and see what appears first? Yes, you see it correctly not any of the W2 restaurants but Signor Sassi located in SW...
Why is that? The highest amount of reviews should explain that...
We know its obvious that people click on the SERPs result displaying author images much more often than on the rest, even when that listing is not in the top 3...so use that to your advantage and once created Google+ profile link it with the content you create ( Google replace [profile_url] with the your Google Profile URL).
4. Video Marketing
Year 2013 is being already called the year of the video...Hence it is high time to look at our favourite video search engine YouTube...Read this very interesting post on how to prepare great content strategy on YouTube and enhance your SEO strategy by these tips.
A very suprising fact quoted in that post on the basis of the Comscore report is that YouTube has 153 million unique viewers, that’s almost 100 million more than Facebook!
If you want to find out more see this presentation:
Considering how hard it is to reach the audience for our businesses it is wort taking into consideration the above described as a potential quick wins in 2013.