A new app allowing you to record a looped 6 sec long video #tag it and post instantly to Twitter is out there, bought by Twitter...apparently is the best way to caption the motion...apparently because the app rises questions about social media age restrictions...
Nonetheless, I think that the app is brilliant , I already have it on my iPhone :-) soon might even follow these 9 fashionable people...or maybe not all of them...
Vine is a great app which could definitely offer brands to be more creative in the social world...
1. Why Vine not Viddy or Cinemagram?
Because the app is creative and integrated with Twitter, so the competition fades away big time...and since brands have their extensive database of followers Vine makes good use of that space...
2. Whats all this fuss about a camera and push/stop button?
Instead of bazillion filters to play with you have a simple start&stop function and all 6 seconds to create something amazing between pressing these two...simple as that...ah and the quality of everybody's artwork is exactly the same since we all can use vine on our iPhones. That means brand can become somehow more real :-)
3. How Vine can make you smile?
The simplicity of the app makes it accessible to everyone and I believe it will be a great platform for comedians...I accidentally stumbled upon this guy vine...sort of funny...unfortunately I may promote him and the guy seem to be already struggling...check out yourself: http://vine.co/v/bnerKOnIAHL
4. So how can clients benefit from using Vine and how they should use it in a 'safe' way?
With apps like vine you can get easily carried away when losing the momentum, therefore it is really important to maintain and control the quality ... being sure you have produced and published something that really works. It would be advised to experiment with a few ideas before any upload. You can also improve the sound by taking it out and replacing with something else.
5. How to use vine to get the best out of it?
Ideally for storytelling and allowing customers to connect with the brand through the emotions captured in the creative videos, the potential for that is huge...and do not ever forget to #hashtag the great vine work!
And here is my fav vine so far: