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The future of digital marketing 2012-2015

Digital Platforms expansion

In the next few years digital marketing platforms will be further developed and in a greater use than ever.
"old" digital marketing platforms such as radio or TV will support further development of the platforms of XXI century such as:

- Internet
- Social media platforms
- Mobiles and tablets

Further Increase in Internet Usage

" There will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form..."  
Steve Ballmer on the future of digital media 

Internet usage increase (UK)

Social Media usage and interaction are increasing exponentiallyYoY +60%

Digital Marketing Tools 

Mobile overtaking wired connections

User behavior
2012- 2015 Changes Behavior - further expansion of ‘Solomoco
  • Local search outranking global searches
  • Habit change - using more mobile phone in the morning, PC's/laptops throughout the day and tablets in the evening
  • Growth of the mobile applications
  • Online shopping increase
  • Social and emotional connections with the adverts and websites (users feel more associated with the products and services) - the future will be all about "how we can emotionally connect with customers" - Google @Manchester Event 2011)
  • Further development of Solomoco (Social, Local, Mobile, Commerce)
  • Different device usage in the buying cycle (connected TV, mobile, tablets etc. desktop at home could become obsolete)
  • Desktops will still be justified due to work related searches and purchases/ conversions
  • Websites MUST be adapted into mobile / tablet versions so users gain a positive experience
  • Complete connectivity across multiple devices - "uber device"
  • Cloud computing development
  • Vertical social networks
  • Mobile payments consolidation
  • Online gaming increase (growth of MMOG -it is projected to reach $14.4 billion by 2015)


  1. Thanks a lot Martyna for mentioning adthena. Would be great to know how has helped you out? Please do share your experience and let me know if you need to know anything more about it. We are always up for testing adthena and prove its importance and accuracy.

    Many thanks


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