Skip to main content

The future of digital marketing 2012-2015

Digital Platforms expansion


In the next few years digital marketing platforms will be further developed and in a greater use than ever.
"old" digital marketing platforms such as radio or TV will support further development of the platforms of XXI century such as:

- Internet
- Social media platforms
- Mobiles and tablets


Further Increase in Internet Usage

" There will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form..."  
Steve Ballmer on the future of digital media 

Internet usage increase (UK)


Social Media usage and interaction are increasing exponentiallyYoY +60%

Digital Marketing Tools 


Mobile overtaking wired connections



User behavior
2012- 2015 Changes Behavior - further expansion of ‘Solomoco
  • Local search outranking global searches
  • Habit change - using more mobile phone in the morning, PC's/laptops throughout the day and tablets in the evening
  • Growth of the mobile applications
  • Online shopping increase
  • Social and emotional connections with the adverts and websites (users feel more associated with the products and services) - the future will be all about "how we can emotionally connect with customers" - Google @Manchester Event 2011)
  • Further development of Solomoco (Social, Local, Mobile, Commerce)
  • Different device usage in the buying cycle (connected TV, mobile, tablets etc. desktop at home could become obsolete)
  • Desktops will still be justified due to work related searches and purchases/ conversions
  • Websites MUST be adapted into mobile / tablet versions so users gain a positive experience
  • Complete connectivity across multiple devices - "uber device"
  • Cloud computing development
  • Vertical social networks
  • Mobile payments consolidation
  • Online gaming increase (growth of MMOG -it is projected to reach $14.4 billion by 2015)


Comments

  1. Thanks a lot Martyna for mentioning adthena. Would be great to know how www.adthena.co.uk has helped you out? Please do share your experience and let me know if you need to know anything more about it. We are always up for testing adthena and prove its importance and accuracy.


    Many thanks

    ReplyDelete

Post a Comment

Popular posts from this blog

BrightonSEO 2018 Timetable - The Best Talks - Agenda

#BrightonSEO 2018 is just around the corner as it starts at 10:00 on 27/04/2018.
There is a tonne of very interesting talks to choose from held in 6-7 different locations,
so you better read the agenda to choose the speakers and presentations of interest to you and your
everyday SEO activities:

PART I - April 27, 10:00 AM - 11:15 AM
1. Content - Auditorium 1Marcus Tober - Out with the Old, in with the Niche: Content for the Moments That Matter Eleni Cashell - How to Unleash The Power Of Unique ContentSteve Rayson & Giles Palmer - How Metrics and Data Drive Content Effectiveness2. Tech SEO - Auditorium 2Tom Pool - Command Line Hacks For SEO
Tom Anthony - Diving into HTTP/2 - a Guide for SEO
Emily Mace - Diagnosing Common Hreflang tag issues on page and in sitemaps 3. E-commerce - Syndicate 1&2Vlassios Rizopoulos - What a search engine can teach you about product sitemaps Katherine Khoo - Selling on other Search Engines 
Raj Nijjer - 10 Things Your Customers Hate About You4. Machine Le…

BrightonSEO 2016 Videos, Presentations & Slides

Yet another #BrightonSEO conference has ended. Many thanks to Woorank for my free ticket :-) and for the below drawing (you had to choose 3 balls with key-words for Woorank to draw it :-)
The sessions I attended:
Nichola Stott - SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
1. Young generation (Generation Z) expects to get a cool product, whereas older generation still cares very much about a cool experience, focus on your products, since generation Z will become 40% of all customers by 2020!
2. She recommended a presentation of Paul Haahr (Google engineer) to learnHow Google works & Ilya Gregorik 'Preconnect, prefetch, prerender...'to get some best practice for optimisation :-)
3. Nichola reminded how important are:
-  page speed (use Google Speed Tool to check your site uploading time)
-  all device accessibility (go for responsive design & AMP-accelerated mobile pages project)
-  and direct to object (did you know that 75% of Buzzfeed v…

BrightonSEO 2018- the best talks

Tom Anthony from Distilled@TomAnthonySEO
The first talk I attended was from Tom Anthony from Distilled. Tom’s deck was incredible - full of trucks- being an amazing parable of the somewhat difficult to understand content- the storytelling was epic, all in all the technical networking was accessible for anyone interested in HTTP/2.  He also explained different approaches to deploying HTTP/2.
Over to Tom’s slides for a lovely catch up:

HTTP/2 BrightonSEO 2018 from Tom Anthony

The next presentation came form Fili Wiese, a former Google engineer. Fili spoke about search bots, efficient crawling & mobile first crawling & indexing. Here are the highlights:
How to avoid SEO on-page pitfalls Fili advised to check ‘blocked resources’ in Google Search Console to establish what could be invisible to crawlers.
Ensure there are no server errors as they may slow down Google crawlers.
Is your site still on HTTP - perfect -improve it before migrating to HTTPs - use Lighthouse