AUDITORIUM
10:00 Future of Search
Will Cecil - Developing an enterprise level SEO data strategy – challenges and experiences from the frontline
11:15 Break
11:45 Content
Marcus Tober - Why SEO and Content Marketing must always be data-driven
Tom Benett - Measuring Content Success with GTM
13:00 Lunch Break
14:30 SERPs
Adrian Phipps - How to rank in the answer box
Polly Pospelova - How to take advantage of Google using Usage Metrics for rankings
Sam Auchterlonie - How to hack your SERPs using a lean approach
15:45 Break
16:10 Link Building
Alexandra Lever - How partnerships and sponsorships can help your search marketing efforts
Sam Charles - How to Build High-Quality Links Without Spending Money
Christoph Cemper - 5 Years of Google Penguin
17:15 Break
17:30 Keynote
Rory Sutherland - Are we creating a culture where it pays to be boring?
18:00 After Party
AUDITORIUM 2
10:00 Search & Data
10:00 Search & Data
Tom Capper - Links & rankings: The story in the data
Claudia Higgins - Getting the most out of the SEO data you can get for free
Malcolm Slade - Brand: The Only Future Ranking Factor
11:15 Break
11:45 SEO Audits
Anita Valentinova - Power of simple - Python scripts to automated SEO checks
Philip Gamble - Technical SEO beyond the initial audit
Andreas Voniatis - Boosting SEO audit recommendations with machine learning
13:00 Lunch Break
14:30 Crawl & Indexation
Charlie Whitworth - How To Combat Crawl Bloat & Prune Your Content Effectively
Sean Butcher - So You Think You Know Canonical Tags?
Janet Plumpton - How to use XPath for eCommerce Websites
15:45 Break
16:10 Onsite
Emily McLaren - Site Migration: Avoiding Sticky Situations
17:15 Break
18:00 After Party
SYNDICATE HALLS 1 & 2
10:00 AI & Machine Learning
Shaona Ghosh - Machine Learning and AI algorithms
Thomas Nowotny - Bio-inspired computing and control
Neill Horie - SEO & Artificial Intelligence Optimisation
11:15 Break
11:45 Local
Greg Gifford - Advanced Local SEO Tips to help you murder your competitors
Ronell Smith - Localized Content: Better a Shield Than a Sword
Chris Munch - An Unusual Source of 200+ Citations for Local Businesses
13:00 Lunch Break
14:30 Site Speed
Mark Edmondson - Supercharging websites with a real-time R API
Barry Adams - Google AMP Case Studies
15:45 Break
16:10 Search Quality & Trust
Emily Knox - Content, Trust and Echo Chambers.
17:15 Break
18:00 After Party
SYNDICATE HALLS 3 & 4
10:00 Fundamentals
Laura Hogan - Utilising Search Console for SEO Quick Wins
Roxana Stingu - Wordpress optimisation beyond the Yoast plug-in
11:15 Break
11:45 Insight
Al Wightman - How can Google Data Studio help me?
Oyin Bamgbose - Call Intelligence: Eliminate your conversion blind spot
13:00 Lunch Break
14:30 Ecommerce
Charlie Williams - Shop it like it’s hot: E-commerce content that’s worth a damn
Edward Cowell - Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO
Kristal Ireland - Tech Futures in High Transaction Environments
15:45 Break
16:10 Measurement
Alban Gérôme - Easy page element tracking with Kermit
Jess Spate - Sampling and sample size in Google Analytics
Michal Brys - Web user tracking behind the scenes
17:15 Break
18:00 After Party
RESTAURANT STAGE
10:00 Biddable
Susana Valverde Solano - How to choose where we invest our media spend
Marco Volpe - How to create your own dynamic remarketing
Sam Vandermark - Looking beyond paid search for better biddable results
11:15 Break
11:45 Future of Paid
Samantha Noble - How to use Paid Media to increase the lifetime value of a customer
Vikas Arora - Bing is Bigger than you think
Sophie Turton - The psychology of language for PPC
13:00 Lunch Break
14:30 Paid Search
Arianne Donoghue - Moving Towards Audiences in a Keyword-Based World
Jennifer Holt - Get More QUALITY Leads from your PPC Campaign
Anu Adegbola - PPC Automation
15:45 Break
16:10 Paid Social
Tara West - How to boss Sequential Advertising in Facebook
Samantha Hearn - Honeypots: How to use social media to boast your AdWords campaigns
17:15 Break
18:00 After Party
MEETING ROOM 1A
10:00 Mobile
Thomas Petit - A/B testing your app store listings
Daniel Rowles - Mobile first indexing - what it means to you in practice
11:15 Break
11:45 Site Clinics
Fili Wiese - Panelist
Aleyda Solis - Panelist
Dawn Anderson - Panelist
13:00 Lunch Break
14:30 Video & VR
Charlotte Davis & Sam Orams - Online video: Maximising ROI for brands
Sam Watts - Introduction to VR: Past, Presence and Future
15:45 Break
16:10 Business
Monica Georgieff - Running Marketing like Lean Software Development
Hannah Butcher - How to survive being an introvert in a LOUD industry
17:15 Break
18:00 After Party
MEETING ROOM 1B
10:00 Ecommerce Success
Zak Edwards - Don't be Awesome! Just be alright at everything!
Alina Ghost - Managing SEO in a Complex Business
Sophie Moule - Using Search Data to Inform Business Strategy
11:15 Break
11:45 Realisation of a strategic vision
John Ashton - Common mistakes retailers still make in ecommerce
Graham Macfadyen - Content strategies for digital audience growth
13:00 Lunch Break
14:30 Agile, Big Brand Strategy
Robin Fishley - Brand Search, Ethics and the Future
Hannah Gordon Smith - Tackling complex journeys: single strategy for multi sites
Chris Fender - L’Oréal’s Digital Data Opportunity
15:45 - 18:00 Break
18:00 After Party
MASS MEDIA ROOM
10:00 International SEO
Liang Chen - How to manage a global mobile website rollout
Emily MacKenzie - Adapting a SEO-Localisation Workflow for Continuous Delivery
11:15 Break
11:45 International Social
Malin Persson - Community – From local to global
Christina Xu - How to use WeChat in your marketing
Daiana Damacus - How to Avoid Common International Social Media Mistakes
13:00 Lunch Break
14:30 International Clinics - Drop ins
15:45 - 18:00 Break
18:00 After Party
EXPO STAGE – IDM ACADEMY
10:00 Regulation
Lesley Tadgell Foster - Digital Marketing Regulation
11:15 Break
11:45 Customer Experience
Martin Chillcott - Are you experienced? Your customers are!
13:00 Lunch Break
14:30 Marketing Automation
Shane Redding - Making the most of Marketing Automation: A Masterclass
16:10 Email Marketing
Kate Barrett - Email Marketing
17:15 - 18:00 Break
18:00 After Party
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