Skip to main content

Top 10 Question - International SEO





1. Is translated content treated as duplicate content

No, unless you just translated it using Google Translate.  Auto-generated translations might be considered as spam.

2.  Is the same content posted on different TLDs treated as duplicate content?
If you use different ccTLDs and have hreflang tag in place then you do not have duplicate content issues.

3. Can I use the same metadata on two or three pages in the same language but targeting different countries?
Yes, you can, but before you do so make sure you implement hreflang tag first. 

4. What is hreflang rel='alternate'?

hreflang tag is a useful tag which allows Google to understand which country you are targeting, you may have for example 3 pages in German: one for Germany, the second for Austria and the third one for Switzerland if all have the same content in German you do have duplicated content issues unless you place the hreflang tag which specifies geo and language location for each of them.

5. Where do we have to place hreflang tag?
hreflang tag needs to be placed on every single page on a domain, not only on the home page!

6. Is there any situation when using hreflang tag is impossible/not advised?
Yes, when the implementation of the tag is not manageable  so on huge websites/blogs where placing the tag will require loads of time and money to code...

7. What are the most important factors which Google uses to determine correct geo-targeting?
- local domains or ccTLDs
- Google Webmaster Tools
- local server
- Sitemap, hreflang tag and canonical tags
- languages
- currency and address format
- inbound links

8. hreflang and canonical tag, should you use both tags on the same page?
Having the same content for multiple countries with hreflang tag implemented on every page retrospectively resoles duplicate content issues. Especially if you localise content as much as possible and serve it on unique URLs for each of these countries. In these cases it is best not to use the canonical tag. As Dejan SEO says: The only situation when you will have to use the canonical tag would be if there are duplicated content issues on the same domain (duplicated articles or products).

It’s best to utilise rel=”canonical” if the two pages are truly the same thing. If there are differences, even subtle, which may be relevant to region/language then it’s best not to canonisalise it in order to help Google serve the best content to the right type of audience.

The only situation when you will have to use the canonical tag would be if there are duplicated content issues on the same domain (duplicated articles or products).

9. Are auto-redirects based on the IP address or headers language good?
Google recommends avoiding them: 
'Avoid automatic redirection based on the user's perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site'

10.When creating international pages would you go for subdomain or subfolder, why?
From SEO prospective creating new pages on local ccTLD is the best solution, if however for some reason this is out of question create your international pages as subfolders not subdomains. This way the authority of your main page will be passed over onto your foreign sites.







Comments

  1. white hat seotechniques, however, are about getting your links on real sites that Google already loves. Sites like Facebook, Amazon, YouTube EzineArticles and Twitter. There are, of course, many more of them. As you use them,

    ReplyDelete
  2. I am really thankful to this post, That's really great learning for me, Keep up the good work.........Lawyer for SEO

    ReplyDelete

Post a Comment

Popular posts from this blog

BrightonSEO 2018- the best talks

Tom Anthony from Distilled@TomAnthonySEO
The first talk I attended was from Tom Anthony from Distilled. Tom’s deck was incredible - full of trucks- being an amazing parable of the somewhat difficult to understand content- the storytelling was epic, all in all the technical networking was accessible for anyone interested in HTTP/2.  He also explained different approaches to deploying HTTP/2.
Over to Tom’s slides for a lovely catch up:

HTTP/2 BrightonSEO 2018 from Tom Anthony

The next presentation came form Fili Wiese, a former Google engineer. Fili spoke about search bots, efficient crawling & mobile first crawling & indexing. Here are the highlights:
How to avoid SEO on-page pitfalls Fili advised to check ‘blocked resources’ in Google Search Console to establish what could be invisible to crawlers.
Ensure there are no server errors as they may slow down Google crawlers.
Is your site still on HTTP - perfect -improve it before migrating to HTTPs - use Lighthouse

BrightonSEO 2018 Timetable - The Best Talks - Agenda

#BrightonSEO 2018 is just around the corner as it starts at 10:00 on 27/04/2018.
There is a tonne of very interesting talks to choose from held in 6-7 different locations,
so you better read the agenda to choose the speakers and presentations of interest to you and your
everyday SEO activities:

PART I - April 27, 10:00 AM - 11:15 AM
1. Content - Auditorium 1Marcus Tober - Out with the Old, in with the Niche: Content for the Moments That Matter Eleni Cashell - How to Unleash The Power Of Unique ContentSteve Rayson & Giles Palmer - How Metrics and Data Drive Content Effectiveness2. Tech SEO - Auditorium 2Tom Pool - Command Line Hacks For SEO
Tom Anthony - Diving into HTTP/2 - a Guide for SEO
Emily Mace - Diagnosing Common Hreflang tag issues on page and in sitemaps 3. E-commerce - Syndicate 1&2Vlassios Rizopoulos - What a search engine can teach you about product sitemaps Katherine Khoo - Selling on other Search Engines 
Raj Nijjer - 10 Things Your Customers Hate About You4. Machine Le…

BrightonSEO 2016 Videos, Presentations & Slides

Yet another #BrightonSEO conference has ended. Many thanks to Woorank for my free ticket :-) and for the below drawing (you had to choose 3 balls with key-words for Woorank to draw it :-)
The sessions I attended:
Nichola Stott - SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
1. Young generation (Generation Z) expects to get a cool product, whereas older generation still cares very much about a cool experience, focus on your products, since generation Z will become 40% of all customers by 2020!
2. She recommended a presentation of Paul Haahr (Google engineer) to learnHow Google works & Ilya Gregorik 'Preconnect, prefetch, prerender...'to get some best practice for optimisation :-)
3. Nichola reminded how important are:
-  page speed (use Google Speed Tool to check your site uploading time)
-  all device accessibility (go for responsive design & AMP-accelerated mobile pages project)
-  and direct to object (did you know that 75% of Buzzfeed v…