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Link Building after Google Penguin Update

Link Building after Google Penguin Update

Google Penguin is the name for an algorithm that seeks to correct the ranking of websites
using methods which violate Google’s Webmaster Guidelines. Penguin was released on 24th of  April 2012 and was all about ensuring that websites returned by searches were of high quality, and correcting rankings by discounting patterns of behaviour it considers to be link spam (widely used tactics implemented by 'black hat SEOs'). According to Google’s estimates,Penguin affected around 3.1% of search queries in English, about 3% of queries in German, Chinese, and Arabic, and an even bigger percentage of "highly-spammed" languages (with around 5% of search queries in my native Polish language -brr!).



So how should you go about link building after Google Penguin?



The key thing is to forget about getting poor quality links, and adding them all in one go. Aim to get links from authoritative, popular domains in your niche. Evaluate your link pr…