A few days ago I had a chance to attended yet another #BrightonSEO, where I saw many talented speakers sharing their SEO insights/tips and tools. Below are some points gathered from a few sessions I went to. Malcolm Coles ‘How I earned loads of links by ignoring SEO’– its titles however controversial for us SEOs made perfect sense having heard Malcolm’s point of view or I shall rather say experience with link building. 1. Earn links when going viral after releasing some low cost (based on open source code) games.
The game ‘Where is Damascus’ has got picked up and shared by such authoritative sites such as Independent or New York Times. Another great piece of content created by Malcolm- a quiz ‘How much are you hated by Daily Mail’ got also naturally shared due to its controversiality and hence popularity. 2. 'High jack the news’ – use hot news to your advantage.
This shows that an interesting content triggering people’s emotions get discovered and shared naturally… 3. Adjust co…
Yet another #BrightonSEO conference has ended. Many thanks to Woorank for my free ticket :-) and for the below drawing (you had to choose 3 balls with key-words for Woorank to draw it :-)
The sessions I attended: Nichola Stott - SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
1. Young generation (Generation Z) expects to get a cool product, whereas older generation still cares very much about a cool experience, focus on your products, since generation Z will become 40% of all customers by 2020!
2. She recommended a presentation of Paul Haahr (Google engineer) to learnHow Google works & Ilya Gregorik 'Preconnect, prefetch, prerender...'to get some best practice for optimisation :-)
3. Nichola reminded how important are:
- page speed (use Google Speed Tool to check your site uploading time)
- all device accessibility (go for responsive design & AMP-accelerated mobile pages project)
- and direct to object (did you know that 75% of Buzzfeed v…
The above question is the one I hear every time I talk to bloggers or content marketers...
Everyone not only bloggers needs to figure out what to write about though.
There are a few ways to check that out. My favourite is using a tool called SEMrush.
1. Figure out your competitors - simply by googling the phrases you should or are ranking or when using a modifier 'related:(your site URL without any prefixes such as http/https or www)'
2. If you know your competitors you simply check their % traffic growth YoY and analyse which one had invested in SEO and increased the traffic to the site.
3. The next step would be to check which folder/dirctory is the most successful one and why exactly. This check alone should give you many ideas 'what to write about and what actually sells on their sites'.
4. Collate all the keywords your competitors rank and analyse which ones bring them traffic (SEMrush gives you some estimates here)