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How to spot content gaps which will bring your site traffic - 5 simple steps

The above question is the one I hear every time I talk to bloggers or content marketers...
Everyone not only bloggers needs to figure out what to write about though.


There are a few ways to check that out. My favourite is using a tool called SEMrush.

1. Figure out your competitors - simply by googling the phrases you should or are ranking or when using a modifier 'related:(your site URL without any prefixes such as http/https or www)'

2. If you know your competitors you simply check their % traffic growth YoY and analyse which one had invested in SEO and increased the traffic to the site.

3. The next step would be to check which folder/dirctory is the most successful one and why exactly. This check alone should give you many ideas 'what to write about and what actually sells on their sites'.

4. Collate all the keywords your competitors rank and analyse which ones bring them traffic (SEMrush gives you some estimates here)

5. Create content for the most searched keywords.

If you cant use SEMRush and have an access to aHrefs there is a nice feature you could use too. It is called Content Gap. It compares the sites of your competitors and highlights the ares which are covered on their sites but yours.



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