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How to Boost Conversions With Content Upgrades



How To Boost Website Conversion With Powerful Content UpgradesSource: https://sleeknote.com/

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BrightonSEO April 2014 Takeways

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Malcolm Coles ‘How I earned loads of links by ignoring SEO’– its titles however controversial for us SEOs made perfect sense having heard Malcolm’s point of view or I shall rather say experience with link building.
1. Earn links when going viral after releasing some low cost (based on open source code) games. The game ‘Where is Damascus’ has got picked up and shared by such authoritative sites such as Independent or New York Times. Another great piece of content created by Malcolm- a quiz ‘How much are you hated by Daily Mail’ got also naturally shared due to its controversiality and hence popularity.
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Nichola Stott - SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
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Responsive design is a way of building mobile websites serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. Ultimately it is one site for every screen, regardless if you shrink your browser or switch devices you will see the same version of the website. 



Google and responsive design
In June 2012 Google stated in their guidelines for mobile SEO that responsive design is their preferred method of building mobile sites. However, there are quite a few arguments working against responsive design when thinking about SEO of pages created that way.
Sure responsive design is great because the website appears on all portable devices exactly in the same way as on a desktop and because it is displayed on the  same URL on all devices all the links go to that one URL.
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