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Although it has been exactly a month since BrightonSEO I decided to share with you my favourite takeaways from BrightonSEO. It is an awesome free SEO conference in a beautiful city, so if you haven't attended yet try to do that next time because it is well worth it!
International
SEO –Aleyda Solis SEER Interactive
· Check where are my current visitors coming from? What keywords and pages are attracting International traffic right now (GA&GWT).
· Check where are my current visitors coming from? What keywords and pages are attracting International traffic right now (GA&GWT).
·
Do a keyword research for other
countries, use tools such as SEMrush to see SEO visibility in particular
countries
·
International SEO isn’t all about
translating – It’s about customer behaviour and penetration of services - Research
your potential audience using TNS Digital Life or comScore Data Mine.
·
Lexipedia to identify the relevant
localized terms.
·
Analyse competitors and their USP,
targeted keywords etc. use Google Display Network site to find out more about them
·
Consider the best website structure
for your international site (subfolder, subdomain or sub-directories) – pros
and cons
·
If the international versions are
country targeted but aren’t using ccTLDs geo-target them through GWT
·
Place rel=”alternate” hreflang”x”
tags on the international websites to let Google know you have the same website
available in different languages. Place the tags in the XML Sitemap.
·
If there is still little potential to
go international you can always create custom alerts in Google Analytics for
the most important countries/languages to be notified when they bring some
decent traffic
·
Do a thorough analysis on your
international traffic (The SEOmoz keyword difficulty tool supports
international markets). If you don’t have the volume or potential to be
starting international SEO, at least purchase your localised ccTLDs.
Paul
Madden Manual Link Building– ‘How to spot a shitty link’
· Paul said that every link we build brings a risk. We need to accept that any link we build to impact the search results in our favour is un-natural, and therefore un-ethical.
· Paul said that every link we build brings a risk. We need to accept that any link we build to impact the search results in our favour is un-natural, and therefore un-ethical.
·
As part of his presentation, he also
discussed his experiences with penalty removal. Having collated reams of web
data, he explained that there are multiple clues that help Google recognise
un-natural link building.
·
Paid links are a bad idea, and if
spotted are likely to get you penalised. Gifts are banned by Google, and
Advertorials resulted in the situation with Interflora being temporarily
knocked out of search results.
·
Use Majestic's historic advanced
report to analyze your backlinks and decide which are the bad ones.
·
These include having a large volume of
backlinks from 40X/50X pages
·
Having an un-natural number of links
from foreign domain names
·
And having an un-natural percentage
of exact anchor text links.
·
Sitewide links
·
We can audit our backlinks using
ScreamingFrog (Mode à upload URL list and select “Does
Not Contain” in the filter 1 dropdown, then enter your website URL in the text
input field) and see where you have links -- > remove the dodgy ones or
disavow if you cant remove (when
using the Disavow tool, make sure the entire domain is removed instead of
removing each ‘dodgy’ link).
·
He also suggested that recognizable
brands such as Interflora and BMW never get penalised as badly as other sites.
The simple reason being that Google makes its money so long as it provides the
best search results. If a well-known brand is seen to be missing by the average
search user, then their confidence in Google’s ability to display the most
relevant results would dwindle.
Berian
Reed Autotrader – ‘Automating SEO on large websites’
·
Set up
monthly or even weekly boosts/drops alerts in Google Analytics (Google
Intelligence Alerts).
·
Automate
your link building when using for example tynt (82% of content shared on the
web occurs via copy &paste – take advantageof that with tynt.
Julia
Logan ContentMango ‘NegativeSEO: Myths and Reality’
· Bad SEO can
be self-inflicted and not the result of a negative SEO campaign.
· What you think is a negative SEO
campaign against you could be an error on your own website, eg duplicate
content, de-indexing your own site, robots.txt problems.
·
Check your plug-ins are working
properly, up to date and secure.
·
Make sure you are not producing any
duplicate content and beware of any changes to your keywords or peaks
in links that are disproportionate to any SEO you are doing
·
Self inflicted in Wordpress -
indexable searches, e.g.:
·
www.domain.com/search/buy+Viagra
·
www.domain.com/?s=buy+Viagra
·
Add to your Wordpress following
directives:
Disallow: /search/
Disallow: /?s=*
to your robots.txt to arm yourself against negative SEO
Disallow: /search/
Disallow: /?s=*
to your robots.txt to arm yourself against negative SEO
·
To identify negative SEO watch your
anchor text, links
·
Avoid mistakes that can make a
negative SEO campaign against you easier
Find out more about negative SEO from a fantastic infographic about testing negative SEO.
Find out more about negative SEO from a fantastic infographic about testing negative SEO.
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